Advertise With Us

Promote your business, job, event or items for sale in Penny Post

Penny Post Advertising Rates - Advertise With UsPenny Post provides ‘news you can use’ – relevant and reliable information on events, jobs, organisations and activities in the West Berkshire and surrounding areas via this website, a weekly e-newsletter for all subscribers, a monthly e-newsletter for Hungerford, videos and social media.

The weekly Penny Post e-newsletter is sent weekly by email to nearly 3,500 people (and growing): Penny Post also has over 3,500 followers via Facebook and Twitter combined. The newsletter open rate is about 42% and click rate about 10%, both about three times the industry average (source: MailChimp).

The Penny Post Hungerford e-newsletter is sent early each month to nearly 1,000 people (and growing) in the town. If you are not receiving this and would like to, please let us know. The newsletter open rate is about 52% and click rate about 25%, respectively about four and about seven times the industry averages (source: MailChimp).

Penny Post offers various advertising and marketing packages – see details below. For more details contact advertising@pennypost.org.uk

We also offer logo design, copy writing and video production services for local businesses. For more details contact penny@pennypost.org.uk

Please note that any editorial mentions of your business are included in any of the media which Penny Post employs at the editor’s discretion and that if included Penny Post reserves the right for whatever reason to edit these or to consult with you or to hold mentions over or not to include them at all as in its reasonable opinion it decides.


1. PENNY POST BUSINESS CLUB

COST

12 months: £200 (or £20 a month).

BENEFITS

•  Your own Business Directory page (including copy, logo and two photos) in the appropriate category of the local business section on the Penny Post website.

•  Where appropriate your own entry in the ‘Local Classes’ section of the Penny Post website (three are available: Adults, Teenagers, Kids). This must apply to pre-defined programme of events and cannot be altered to reflect changing details except in exceptional circumstances.

•  Mentions in the Penny Post e-newsletter if you are able to supply us with:

– local customers’ recommendation for your business
– special offers
– an award or accreditation you have received from a recognised body
– local news about your business
– a link to your blog about your sphere of expertise in the Penny Post website’s Monthly Column section

•  Social media following/sharing/retweeting.

•  Your own log-in for you to post on the Penny Post Website Calendar any events run by or taking place within the premises of the organisation with which we’ve agreed this package.

• One free job advert in the newsletter and on the Penny Post website. (Additional job adverts cost £40 each or £100 for a pack of five.)

• Reductions on Penny Post Special solus emails (£150 rather than the usual £199).

• Reductions on your courses, classes or tutoring being featured in our seasonal emails (£75 rather than £150).

If you are likely to have events to promote in the newsletter, for an extra £60 – £260 (or £26 a month by standing order) in total – you can upgrade your Business Club membership to enable you to have a reasonable number of events mentioned in the newsletter at no further charge. (All event listings must also be posted by you on the Penny Post Website Calendar – please contact penny@pennypost.org.uk if you don’t have a log in. Please  to penny@pennypost.org.uk in a pasteable format (ie not a PDF). Please click on the link below for more information.)

Please see What Advertisers Need to Supply for details of what you need to send us.

2. PENNY POST BUSINESS CLUB (Property)

COST

12 months: £300 (or £30 a month)

BENEFITS

This provides the same benefits as the Penny Post Business Club (see above) but you can also promote three properties, each on its own post, at any time during the year. You need to provide all copy and images.

Thereafter, additional properties can be promoted for £50 each.

3. COURSES, CLASSES & TUTORS PACKAGE

COST

12 months: £150 (or £15 a month)

BENEFITS

•  Your own entry in the Courses, Classes & Tutors section of the Penny Post website. Please supply 40 words of copy describing any relevant aspects of you and the courses, classes or services you offer and relevant contact details. This can also include one brief customer recommendation.

•  The opportunity to promote occasional special offers and customer recommendations relating to your courses, classes or services in the Penny Post newsletter. Each offer or recommendation will be included at Penny Post‘s discretion. Any such offer should be emailed to penny@pennypost.org.uk by midnight on Wednesday if it is to considered for inclusion in the next Penny Post newsletter.

• The inclusion of your entry in our Guide to Local Courses that we email to all Penny Post subscribers four times a year (September, January, Easter & Summer).

• General social-media support for the  Courses, Classes & Tutors section as a whole.

We can also provide additional marketing services specifically for you, including copywriting, graphic design, photography, video creation and social-media support.  Please contact penny@pennypost.org.uk if you would like to discuss this further.

4. RECRUITMENT ADVERTISEMENTS

Recruitment Adverts will receive one mention in the newsletter and will be posted on the website and on Penny Post Facebook and Twitter. The cost is £40.

You can also block buy a pack of four recruitment ads for £100. For more details contact advertising@pennypost.org.uk

If you wish to have one or more recruitment advertisements posted unchanged for 12 months then further discounts are available. Please contact advertising@pennypost.org.uk for more information.

Each advertisement can only be in respect of one position.

Please see What Advertisers Need to Supply for details of what you need to send us.

5. VIDEOS

Penny Post can shoot and edit videos about your activity, event or business and post the results online. The basic cost is £99 which assumes up to about three hours of travel, set-up, shooting and editing to produce a video of about one minute. Additional work is based on £40 an hour. For more information, contact penny@pennypost.org.uk

6. EVENT LISTINGS IN THE PENNY POST CALENDAR

If you wish to promote commercial events on the Penny Post Website Calendar then you need either to be a member of the Penny Post Business Club or to have subscribed to the Commercial Events and Promotions Package (see above). You’ll then get your own log-in to post your events directly onto this part of the site. Please contact penny@pennypost.org.uk if you have not received this.

If you wish to promote non-commercial events on the Penny Post Website Calendar, please email penny@pennypost.org.uk – with ‘Event details for PP Calendar’ as the email subject – as soon as possible in advance of the event. Please supply the following information: Name of event; date and time; location; cost; contact details (name and email, phone or weblink); and a brief description of the event. You may also include one image but this must be no more than 200 x 200 pixels.

Click here to visit the website calendar.

A commercial event is one where any profit is retained by the individual or organisation concerned and may include events where there is no admission charge. For example, a free yoga class as a taster for a course that will thereafter be charged for, a free-to-enter trade show, the opening of a shop and a professional theatrical performance are all commercial events. If the principal objective of the event is to raise money for other causes or if it is to provide information about or support for a voluntary or charitable organisation then it is non-commercial. A village fête, a charity fundraising event, a fun run and an amateur theatrical performance are all non-commercial events. There are obviously some grey areas in this definition so please contact us if in doubt. Penny Post is committed to promoting all suitable events as widely as possible.

You may also post event details at https://www.facebook.com/PennyPostWB  and we will share your post.

7. EVENT LISTINGS IN THE PENNY POST NEWSLETTER

You can have your event included in the weekly Penny Post newsletter for £30 per event. This includes Facebook posts and tweets about your event.

You can also block buy a pack of 5 event listings for £100. For more details contact advertising@pennypost.org.uk

If you are a non-commercial organisation please contact penny@pennypost.org.uk

Please see What Advertisers Need to Supply for details of what you need to send us.

8. BANNER ADVERTISING

Please email advertising@pennypost.org.uk to enquire about prices.

9. SOLUS  ‘Penny Post Special’ EMAILS

These are sent out to all of Penny Post‘s email recipients at a time you decide and provide information just about you. They are ideal for launches or re-launches, recruitment campaigns, special offers or where a particular product or service requires more explanation than can be provided in the newsletter. The cost is £199 (£150 for Business Club members). Please contact  advertising@pennypost.org.uk for further details.

Please see What Advertisers Need to Supply for details of what you need to send us.

10. NOT-FOR-PROFIT ORGANISATIONS & SCHOOLS

Please email penny@pennypost.org.uk for more information on how we can help promote you.